|
|
On March 20th, 2012 
by Uncle Alan
They held on 244 years. They continued print publication for years – long after it was a viable profit center. Finally, on Tuesday, March 13, Encyclopedia Britannica announced they would publish just one more print edition and, from that point forward, only update their online edition.
Fortunately, the company hasn’t relied on revenue from printed encyclopedias for years. Long ago, sales of educational materials to schools out-paced the company’s encyclopedia revenue by several laps. Even the online edition is making more than the print edition, now.
Encyclopedia Britannica announced they will publish only one more print edition — then only update it online.
My first impression: that final edition is gonna sell out FAST. Collectors will snap ‘em up like crazy, . . . → Read More: R.I.P. Encyclopedia Britannica
On March 10th, 2012 
by Uncle Alan
It’s time for a change in the publishing industry, and I’ve figured out the fastest way to bring it about. A press release is still in the works about this, but I wanted to tell you about it before the rest of the world hears.
I’ve decided to stop bitching about the state of the so-called “publishing industry” and, instead, I’ve launched my own new publishing company to lead the way. Today, I’ve launched Ink-U-Bator Media, a new publishing company focused on bringing new, exciting talent onto the new media stage under a media brand name that will quickly become recognizable for quality and value.
That “new, exciting talent” can be you, dear reader. If you’ve ever wanted to generate revenue and . . . → Read More: A New Concept In Publishing is Born!
On February 27th, 2012 
by Uncle Alan
I was in negotiations with a talk radio network recently. We explored the possibility of producing a weekly talk show featuring Uncle Alan. We couldn’t come to terms, so the deal fell through. But, I thoroughly enjoyed talking with the President of the network about radio and its future — and about talk shows, in particular.
Before negotiations were closed down, we spent a considerable amount of time time on the phone. The guy’s obviously forgotten more than I’ll ever manage to learn about the broadcasting business and I hung on every word. Despite his 35 years in the radio business, his business model, while flawed, didn’t fit the “dinosaur industry” image so often applied to over-the-air (terrestrial) radio.
He’s covering all . . . → Read More: Tell Me A Story…
On January 21st, 2012 
by Uncle Alan
It appears Congress has been educated. The recent outpouring of protest against the proposed tight-fisted SOPA and PIPA bills has led to the evaporation of virtually all support for both pieces of legislation. Even co-signers pulled back, finding the law unsupportable in its current form.
The recent outpouring of protest against the proposed tight-fisted SOPA and PIPA bills has led to the evaporation of virtually all support for both pieces of legislation.
Forget the outrageous reality that any member of Congress would co-sponsor a bill before thoroughly reading and understanding it. That’s a battle for another day. Just make note of every “co-sponsor” of either of these bills — whether they ultimately withdrew their support or not. Realize they obviously sponsored . . . → Read More: I Am NOT Anonymous!
On January 19th, 2012 
by Uncle Alan
I received a truly satisfying email from one of my Ink-U-Bator MasterMind members just the other day. In all fairness, Kelly Thomas has worked with me before – in the riginal E-publishing Business System mastermind I conducted a few years ago. He achieved “Hemingway” status by completing the system and putting it into action.
It seems it stuck with him!
Ink-U-Bator MasterMind member Kelly Thomas is a computer technician, photographer, and also an accomplished info-preneur, running a successful online real estate listing service in his area for several years.
Kelly has now joined the new Ink-U-Bator MasterMind Forum. He’s a photographer who’s also an accomplished info-preneur, running a successful online real estate listing service in his area for several years.
Otherwise, . . . → Read More: Press Release Power…
On January 13th, 2012 
by Uncle Alan
I’ve long held that real SEO (Search Engine Optimization) is all about quality. Quality information real people want to read, not information created around an intentional set of keywords that honestly match what real people would enter to find what you’ve put together for them. Genuine back links from other real sites who like what you publish and want to tell their visitors about you or feature what your work.
Not a bunch of fake Websites pointing at your site.
Now Google has once again swept all the attempts to manufacture rankings under the rug, changing their search ranking algorithm completely – again.
Sadly, they did it for all the wrong reasons, but the effect is the same.
What Google’s done is . . . → Read More: The Day SEO Tricks Died — AGAIN
On January 8th, 2012 
by Uncle Alan
It’s easier today than ever before.
When I was a kid, we had three local TV stations. It was a big deal when a PBS station opened up, giving us another viewing option. My dad put a huge antenna with a rotator and signal reception booster on the roof, so we could pick up six more stations from Kansas City, about 60 miles from Topeka.
Two of those six Kansas City stations were independents. They played re-runs and old movies, like cable super stations do today. The other four were affiliated with the same “big three” networks and PBS. They usually played the same shows we got on the local stations during regular programming hours – with a fuzzier picture.
At night, . . . → Read More: You — The Next Larry King?
On January 3rd, 2012 
by Uncle Alan
Online publishing success, just like most marketing success, is all about traffic. You have to get enough pairs of eyeballs reading your posts and visiting your blog to gain the kind of momentum that attracts advertisers earns you money from other ads you place on your own.
You can always buy traffic, if you’ve got the money to spend and prefer spending money over making it — at least at first and possibly for a good long while as you build.
I prefer trading a bit of my time and talent to get those eyeballs, instead.
You can and should offer guest posts to other bloggers who cover your topic of interest. Offer them free of charge if they will include a . . . → Read More: “Old School” Free Traffic for Your Blog
On December 31st, 2011 
by Uncle Alan
Everything you know about publishing online can be turned into ready cash by applying your skills to helping local businesses.
Online marketers have been yammering about local business marketing for the past couple of years now. Most are going about it all wrong, but they’re essentially right when they tell you that local businesses need your help and they’re more than willing to pay you for it – if it works.
Because of all the chatter – including dozens of courses being sold by several well-meaning but misinformed marketers – local businesses are now receiving postcards, phone calls and emails from people offering to elevate their SEO and super-charge their online marketing.
It’s become an entirely new kind of spam.
But, there’s . . . → Read More: Local Publishing for Profit
On December 26th, 2011 
by Uncle Alan
Whether you use your own blog, or post to Facebook, Twitter or some other social media platform, many of us communicate regularly online. I’ve pointed out before you can take these posts, gather them up, and easily put together a book. Twenty-six year old author, Shawn Michael Severud’s done just that. Severud has just released perdida: essays to be read while intoxicated, a collection of Jack Keroujac-esque essays the author admits are collected directly from his own blog posts on a broad variety of subjects, exactly as they were originally posted: devoid of capitalization of any words.
"perdida: essays to be read while intoxicated” is a collection of Jack Keroujac-esque essays the author admits are collected directly from his own blog . . . → Read More: Past Blog Posts Provide Fodder for Fiction
|
|
