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Tell Me A Story…

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by Uncle Alan

I was in negotiations with a talk radio network recently. We explored the possibility of producing a weekly talk show featuring Uncle Alan. We couldn’t come to terms, so the deal fell through. But, I thoroughly enjoyed talking with the President of the network about radio and its future — and about talk shows, in particular.

Before negotiations were closed down, we spent a considerable amount of time time on the phone. The guy’s obviously forgotten more than I’ll ever manage to learn about the broadcasting business and I hung on every word. Despite his 35 years in the radio business, his business model, while flawed, didn’t fit the “dinosaur industry” image so often applied to over-the-air (terrestrial) radio.

He’s covering all . . . → Read More: Tell Me A Story…

Terrorists…Pirates and…Mommies!

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by Uncle Alan

Believe it or not, mommies can indeed be dangerous — if they’re bloggers.

Mommy Bloggers are just one of the insidious competitors you need to be concerned about if you want to maintain the integrity of your corporate image today. You also need to watch out for Tagging Terrorists, Digital Pirates, Culture Jammers and more.

Do nothing and you’re going to have to face the consequences. Do the wrong thing and you can cause more problems than you solve.

Today’s social Web has totally changed the landscape of corporate awareness. Consumers more than ever before now have more power to modify, re-shape or even trample the face you wish to put forward for your company online.

If you're a social publisher . . . → Read More: Terrorists…Pirates and…Mommies!

Easy Audio Content

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Regular, consistent posting of quality information people are really looking for makes the difference between a successful, vibrant, growing online publication and someone’s personal project they might or might not get to when they have the time. The results you see are always based upon the effort put in.

But it can still be a lot more work than it should be, if you go about it the wrong way.

One fast way to generate new content for your blog is to post audio interviews.

In this simple process, you just need to find an expert in whatever subject matter your visitors are interested in. Invite them to get on the phone with you for a short interview and record it, then make the recording . . . → Read More: Easy Audio Content

TINY Steps = GIANT Profits

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Paul Lemberg believes in tiny steps.

These are not the baby steps everyone must begin with when starting a business or any serious venture. Paul’s a master of tiny steps, often totally overlooked by organizations of every size, in virtually any niche, that can easily add 15%, 25%, 50% or even more to the bottom line rapidly.

If you haven’t heard about Paul yet, you should listen up. Paul Lemberg started his first business with a partner and $3,000 of credit card debt. He went on to build the company to 92 people and sales on four continents.

Three years later, they sold it for millions.

He used some of that cash from selling his first business to start a second company. Ultimately, he sold . . . → Read More: TINY Steps = GIANT Profits

Introducing – TTM ™ — Total Transparency Marketing!

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The hammer’s come down on marketers. The FTC wrapped up 2009 by releasing new rules that take solid aim at nutritional supplement, business opportunity and Internet marketing practices.

At first, their announcement sent chills of fear through the hearts of many seasoned professionals and beginners alike.

I wasn’t at all surprised the FTC brought these new rules forward. The online world has almost always been a no-man’s land, totally chaotic and for the most part unregulated. But, things have gotten increasingly out of hand for far too many years. Too many blatantly fraudulent marketers and outrageously deceptive marketing practices were being touted as the answer to making a fast buck without someone standing up and saying “enough!”

The problem: it’s tough for a national agency . . . → Read More: Introducing – TTM ™ — Total Transparency Marketing!