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On November 16th, 2010% 
by Uncle Alan
For this site, specializing and focusing in on a target market means aiming its content at slightly more than half the population! Apparently, their choice was a good one. They focus on online videos of interest to women and they’ve been lauded as one of the two most popular video destinations on the Web.
Now SheKnows ( http://www.sheknows.com ) has announced the launch of its new video channel, SK TV, which will serve as a one-stop online destination for all the original video series being created, produced and edited by SheKnows, as well as its extensive video-on-demand library of original clips on every topic.
For years, SheKnows has produced and distributed video on its site. But that video content has always lived . . . → Read More: SheKnows Launches SheKnows TV
On November 14th, 2010% 
DULUTH, MN — As one of the latest frontiers of SEO, Facebook’s internal search engine remains an elusive landscape for businesses trying to rank for fan pages, apps, events and the like. aimClear, a Minnesota-based online marketing agency, has studied Facebook ranking factors since the social network announced search enhancements in mid-2009. On November 10, aimClear announced the release of its third study on Facebook SEO ranking factors at the social media and search marketing conference PubCon, in Las Vegas.
aimClear's new study is surprisingly in-depth and graphically enhanced. A superb effort worth checking out.
Lauren Litwinka, publications manager with aimClear, said, “Since its dorm room launch almost seven years ago, Facebook’s social networking platform has evolved tremendously, from an ivy-clad walled garden to . . . → Read More: Free Facebook Ranking Factors Study Released by aimClear
On November 3rd, 2010% 
If you ever plan to write a book – start publishing online now. If you plan to launch a career on the stage, get your social media skills into action today. If you launch a band – hone your video skills and set up your YouTube account and get rolling.
And if you ever wind up on an off-beat reality TV show that suddenly becomes a huge hit – hit the Web big-time, if you haven’t already. Hit it with all your might.
Tying online social media to offline products is a great way to build awareness of both sides of the coin and grow the response to both mediums exponentially as one medium feeds the other and the buzz just keeps on building.
. . . → Read More: American Pickers Star Mike Wolfe Picks Social Media Path
On November 3rd, 2010% 
by Uncle Alan
Online city guides make excellent platforms for Web 2.0 integration and social publishing and we’re now seeing it hit cities large and small a lot more often.
“My idea was for customers and business owners to have a closer and easier way of reaching out to each other.”
The social media-friendly St. Louis City Guide has just hit the streets of Saint Louis, for example. The new Website, dubbed “Saint Louis For Me,” focuses on bridging the gap between exploring and learning about the local community and sharing what you find with your own personal community.
“Saint Louis For Me,” then, is a city guide; but it also leverages the growing influence of Web 2.0 technology to offer a blend . . . → Read More: Cities Big and Small Going Social
On October 21st, 2010% 
With Halloween approaching and fall in the air, I thought it would only be appropriate to put a new face on the Info-Publishing Portal right about now.
Please step around or over the construction debris, with my apologies. It’ll be a while before all the changes settle in and the rebuilding is complete. I didn’t want the Portal to be down any time at all, so I’m literally changing the look and feel on-the-fly, live, as we go.
Personally, I liked the first look. It was unique. It had character. It had a retro/new kind of feel that fit me.
But it also made it a complete bitch to add posts.
Since I want to bring you a lot of new posts every day … . . . → Read More: Putting On A New Face
On July 9th, 2010% 
by Uncle Alan
In the wake of new FTC rules and even tougher new credit card merchant rules to follow, you have to think about covering your butt as a marketer even more than ever. One shining light shows us the way, covering his own arse so well I had to — pardon the pun — pull back the covers and make sure you see this for yourself.
Michel Fortin is a noted business strategist and he’s one of the top direct marketing copy writers on earth. He’s top-flight, with chops that rank right on a par level with John Carlton.
I was combing through Michel’s blog the other day and I noticed he has a page called “Disclosure.”
I don’t know if you know . . . → Read More: Michel Fortin Covers His Butt…
On July 8th, 2010% 
by Uncle Alan
Wisdom’s never unexpected when John Carlton’s involved. But this particular flash of wisdom was unusual by most any other standards.
I’ve always admired John Carlton and his work. He’s without doubt one of the top five direct response copywriters on the face of this planet.
You may already know this. He’s legendary in the direct marketing industry, online and offline. But you might not realize he’s also a sparkling-sharp, teethe-bared entertaining writer.
Even when he’s not writing sales copy.
Is it true? Is there ever a time when John Carlton isn’t writing copy? The brilliance of this man’s work makes the answer to that question very difficult to prove one way or the other.
One of John’s recent blog posts, “Money, money, . . . → Read More: Unusual Wisdom
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