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On March 20th, 2012% 
by Uncle Alan
They held on 244 years. They continued print publication for years – long after it was a viable profit center. Finally, on Tuesday, March 13, Encyclopedia Britannica announced they would publish just one more print edition and, from that point forward, only update their online edition.
Fortunately, the company hasn’t relied on revenue from printed encyclopedias for years. Long ago, sales of educational materials to schools out-paced the company’s encyclopedia revenue by several laps. Even the online edition is making more than the print edition, now.
Encyclopedia Britannica announced they will publish only one more print edition — then only update it online.
My first impression: that final edition is gonna sell out FAST. Collectors will snap ‘em up like crazy, . . . → Read More: R.I.P. Encyclopedia Britannica
On March 10th, 2012% 
by Uncle Alan
It’s time for a change in the publishing industry, and I’ve figured out the fastest way to bring it about. A press release is still in the works about this, but I wanted to tell you about it before the rest of the world hears.
I’ve decided to stop bitching about the state of the so-called “publishing industry” and, instead, I’ve launched my own new publishing company to lead the way. Today, I’ve launched Ink-U-Bator Media, a new publishing company focused on bringing new, exciting talent onto the new media stage under a media brand name that will quickly become recognizable for quality and value.
That “new, exciting talent” can be you, dear reader. If you’ve ever wanted to generate revenue and . . . → Read More: A New Concept In Publishing is Born!
On January 21st, 2012% 
by Uncle Alan
It appears Congress has been educated. The recent outpouring of protest against the proposed tight-fisted SOPA and PIPA bills has led to the evaporation of virtually all support for both pieces of legislation. Even co-signers pulled back, finding the law unsupportable in its current form.
The recent outpouring of protest against the proposed tight-fisted SOPA and PIPA bills has led to the evaporation of virtually all support for both pieces of legislation.
Forget the outrageous reality that any member of Congress would co-sponsor a bill before thoroughly reading and understanding it. That’s a battle for another day. Just make note of every “co-sponsor” of either of these bills — whether they ultimately withdrew their support or not. Realize they obviously sponsored . . . → Read More: I Am NOT Anonymous!
On January 19th, 2012% 
by Uncle Alan
I received a truly satisfying email from one of my Ink-U-Bator MasterMind members just the other day. In all fairness, Kelly Thomas has worked with me before – in the riginal E-publishing Business System mastermind I conducted a few years ago. He achieved “Hemingway” status by completing the system and putting it into action.
It seems it stuck with him!
Ink-U-Bator MasterMind member Kelly Thomas is a computer technician, photographer, and also an accomplished info-preneur, running a successful online real estate listing service in his area for several years.
Kelly has now joined the new Ink-U-Bator MasterMind Forum. He’s a photographer who’s also an accomplished info-preneur, running a successful online real estate listing service in his area for several years.
Otherwise, . . . → Read More: Press Release Power…
On January 13th, 2012% 
by Uncle Alan
I’ve long held that real SEO (Search Engine Optimization) is all about quality. Quality information real people want to read, not information created around an intentional set of keywords that honestly match what real people would enter to find what you’ve put together for them. Genuine back links from other real sites who like what you publish and want to tell their visitors about you or feature what your work.
Not a bunch of fake Websites pointing at your site.
Now Google has once again swept all the attempts to manufacture rankings under the rug, changing their search ranking algorithm completely – again.
Sadly, they did it for all the wrong reasons, but the effect is the same.
What Google’s done is . . . → Read More: The Day SEO Tricks Died — AGAIN
On December 26th, 2011% 
by Uncle Alan
Whether you use your own blog, or post to Facebook, Twitter or some other social media platform, many of us communicate regularly online. I’ve pointed out before you can take these posts, gather them up, and easily put together a book. Twenty-six year old author, Shawn Michael Severud’s done just that. Severud has just released perdida: essays to be read while intoxicated, a collection of Jack Keroujac-esque essays the author admits are collected directly from his own blog posts on a broad variety of subjects, exactly as they were originally posted: devoid of capitalization of any words.
"perdida: essays to be read while intoxicated” is a collection of Jack Keroujac-esque essays the author admits are collected directly from his own blog . . . → Read More: Past Blog Posts Provide Fodder for Fiction
On December 23rd, 2011% 
by Uncle Alan
You might have heard about SOPA — The Stop Online Piracy Act. It’s a controversial bill proposed and backed by major content creators, designed to make it easier for them to protect their copyrighted works from being stolen by rogue file sharing sites that facilitate infringement.
There shouldn’t be any controversy at all. While it might sound noble, the bill is idiotic, an over-reaction designed to put ultimate power in the hands of mega-corporations who can easily abuse the law to stop everything from content sharing services to competitors for eyeballs they’d like to wipe out, furthering their own monopolistic maneuverings.
That Congress would even consider this travesty is yet another sign of who’s really running things in Washington these days – . . . → Read More: SOPA Dopa
On December 4th, 2011% 
by Uncle Alan
I recently posted here about sharpening your writing. Ink-U-Bator Forum Guest Expert Yvonne Lyon took me to task in the forum. Yvonne pointed out that you should always write to a fifth-grade level, so she generally gets her thoughts down when it comes to blog posts.
This is correct, of course. I also pointed out in the post that writing sharper, more concise and more grammatically correct should always be secondary to getting the message out, however you have to do it. Diving into The Elements of Style, using your grammar checker with your spell checker and enlisting the aid of reluctant friends and neighbors to read what you’ve written out loud before your final edit are all extra steps I recommend, . . . → Read More: Give To Get
On October 13th, 2011% 
by “Uncle” Alan R. Bechtold
The U.S. Senate rejected the Jobs Bill yesterday. What’s new? It’s what Congress seems to be doing best lately: stopping or stalling any action that could move the U.S. economy forward.
Unless (it seems) it’s legislation that benefits the major corporate aristocracy.
The FCC, already weakened to the point of ineffectiveness, is about to be weakened more.
I’ve heard recently, for example, that Republicans in the Senate now plan to introduce legislation designed to destroy the semblance of watered-down Net Neutrality we’ve all enjoyed online since the Federal Communications Commission (FCC) adopted rules designed to protect the Internet, beginning in 2005.
According to reports, this new bill would strip the Federal Communications Commission of its ability to enforce its . . . → Read More: A Senate Threat to Internet Neutrality?
On October 5th, 2011% 
by Uncle Alan R. Bechtold
This eventually wraps itself back around to something of a marketing point, but it’s definitely a departure from the usual fare here. Please forgive me for some diverse discussion. Just take my hand and walk along with your ol’ Uncle Alan for a bit. It’ll be ok.
You’ve certainly heard about Occupy Wall Street. I noticed the major media, which has pretty much ignored it for about as long as they could get away with, now seems finally to have awakened. One CNN writer today referred to the protests as a movement.
Yesterday, I posted my own similar observation on my Facebook wall.
I definitely agree. It’s a movement now. A totally modern movement. It started and has maintained its . . . → Read More: Just Social Media and a Meme…
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