|
|
On December 7th, 2011% 
by Uncle Alan
I just added something cool to the Info-Publishing and Marketing Portal.
Building online relationships is about the best way to make money online today. Unfortunately, this requires frequent contact with your email list, with followers in your social networks and with visitors to your blogs, Websites and social media sites. Often, more frequent than you or I would care or are able to keep up with.
Coming up with something new to tell everyone about or point them to can be a daunting task. That, of course, is what the Info-Publishing and Marketing Portal is all about! Uncle Alan’s here to help!
One thing that can really help you with is something I call Q-Cards – photos and graphics with funny, thought-provoking . . . → Read More: Q-Cards: Free Relationship-Builders For You
On December 3rd, 2011% 
by Uncle Alan R. Bechtold
Publishing online for profit is all about focus.
I hear it all the time from clients I’ve worked with, people struggling far too long to make money from their online publishing efforts who come to me for help. Nine times out of ten, they lack focus. Even those who are dead-set on success, even the ones who do all the required steps and publish, staying totally focused on the tasks required to get there and following through, are missing one aspect of focus that is vital to their success.
The problem: They’re still not focusing enough on their audience.
Everything else might be crystal-clear but, without a solid focus on your core audience, if you’re not crystal clear about the . . . → Read More: Your Ideal Audience
On December 2nd, 2011% 
by “Uncle” Alan R. Bechtold
How you say something is never as important as what you have to say. But, saying things the right way can make a world of difference in the weight that what you have to say carries.
I’ve always held that you don’t have to write anything at all to be a profitable social publisher today. It’s true. You don’t. But, if you do write, even just a little, it can add tremendous power to your efforts … unless you screw it up.
Here’s what I’m talking about:
Your someone special.
What’s wrong with the above sentence? If you see it, you know where I’m going with this. If you don’t – you need what I’m about to show you.
The . . . → Read More: A Matter of Style
On November 30th, 2011% 
by “Uncle” Alan R. Bechtold
I just posted something on Facebook that I figured would either get a lot of comments and sharing going or lose some more Facebook friends. Either way, it’s sure to drive some traffic to the Info-Publishing and Marketing Portal.
I’ve shared what I put on Facebook with you here on this post.
I make no apologies for the fact that I’m a liberal. I have been since I was about 11. I express my views on a lot of things on my Facebook page. Sometimes they reveal the libeal side of me. It’s who I am and always have been for most of my life, so I figure that’s what folks on Facebook would want to see.
But – I’m . . . → Read More: Viral Facebook Traffic
On November 29th, 2011% 
by “Uncle” Alan R. Bechtold
Launching a forum is great way to kick some life into any Website or blog. It doesn’t matter what niche you’re in or what you sell — or if you sell at all – a forum will allow your audience to interact with one another in a way your blog simply can’t.
Your audience is seeking a community. Even if your entire goal is publishing free advertiser-supported information, the key to all marketing, moving forward, is creating a community around your product, service or free online publication. It simply doesn’t matter. If you want to build your audience, I suggest you provide them a forum.
It took me a long time to realize this aspect of social publishing. I came . . . → Read More: Forum Power
On October 26th, 2011% 
by “Uncle” Alan R. Bechtold
What your target market wants most and will buy most often depends on the particular niche you’ve chosen to serve.
It's more than "in a nutshell" — it's the whole nut!
I wish I had a more definitive answer for you, but that’s it. It’s not “it in a nutshell” — it’s the whole nut.
Some people foolishly create a product, build a sales system, then they start hammering away with the marketing, only to learn what their target market doesn’t want. While this can certainly be useful information, wouldn’t it be better to find out what your audience most wants and is willing to pay to get before you risk the time, energy and resources creating or . . . → Read More: What Does Your Target Market Want?
On October 20th, 2011% 
by “Uncle” Alan R. Bechtold
You might have a love/hate relationship with Google. Like them or hate them, you need them, if you want to build an online business spending the least amount of money possible, you need to treat Google like your very best friend.
Google is today's Yellow Pages.
Face it. Google is the new Yellow Pages. You can run your business without it. There are other advertising options online. But, everything else is second-best or worse. The right Google listing can put you top-of-mind in your specific product or service niche, in the one place most people looking for what you sell consider as their primary online reference. Once there, that listing can generate traffic from prospects worldwide – delivering you . . . → Read More: So – What the Hell DOES Google Want?
On October 17th, 2011% 
– Break Free of the “Internet Marketing Rip-Off Machine” NOW! –
by “Uncle” Alan R. Bechtold
If you listen to 90% of the Internet marketing “gurus” online today, you’d think Google makes destroying small innovative businesses their priority. As I read their sales letters, watch their videos or listen to their teleseminars, I can almost feel the specter of the almighty Google beast hovering over me, giant pillow in its huge green hands, ready to smother any sign of marketing genius I might exhibit before it’s had a chance to breathe its first breath.
You can almost feel the specter of the almighty Google beast hovering over you, giant pillow in its huge green hands.
They’re lying. They want to frighten you and lying . . . → Read More: Stop Buying Bullshit!
On October 2nd, 2011% 
by “Uncle” Alan R. Bechtold
Far too many courses and e-books tell you to sell products or services by simply writing reviews, or by putting up quick YouTube videos raving about the product. Or, they advise you to set up a site full of reviews slamming virtually everything…except for the only programs you’ve found that actually work.”
That last sentence is in quotes for obvious reasons. These don’t imply you actually have to try the programs you’re selling or even know anything about them … not even to review them. Many even offer you software capable of churning out dozens and dozens of reviews or entire review Websites at the push of a button.
Here’s a couple of examples to consider:
Scam Review Products – . . . → Read More: Reviews Reviewed
On September 25th, 2011% 
by “Uncle” Alan R. Bechtold
You’ve probably heard this before: “Marketing is a lot like fishing.”
It’s true, to a degree. You do have to target your market … like finding a good “fishing hole.” You have to write your copy with the right angle to appeal to them, like when you “angle” for fish. And you have to create the right offer in the first place – preparing the “bait.”
There’s more, but I’m sure you get the point.
Unfortunately, far too many people who repeat this axiom also think of their customers and prospects as little more than trophies on a stringer. Far too many more hear this and take it literally.
I don’t think I’ve ever seen this approach lead to a . . . → Read More: Fishing With Uncle Alan
|
|
