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September 28, 2010

thenews

Clickst – Quantifiable Social Media Efforts for Marketers

San Francisco, CA, September 28, 2010

Clickst has announced a new combination of sharing tools, click tracking and Web analytics that enables customers to measure the efficacy of the entire viral loop across social media. According to company figures, the system is delivering 2-5x better conversion rates, by using referrals and word of mouth.

“Modern Internet applications need social features, and we are able to bring true transparency into one of the most important behaviors online today: the relationships between a user and those they influence via word of mouth,” said Andrew Hoag, founder and CEO of Clickst. “Understanding the actual relationships between users is a critical data asset for any online marketer, and heretofore it’s . . . → Read More: September 28, 2010

September 20, 2010

thenews

Engauge Wins Two SAMMY Awards for Chick-fil-A Social Media Campaigns

Columbus, OH (Vocus) September 17, 2010

The Social Advertising, Media and Marketing Awards (SAMMYS) has named Chick-fil-A’s social media campaign behind the launch of its Spicy Chicken Sandwich as the Best Social Promotion for a Product Launch this year. Chick-fil-A’s Facebook page, which boasts nearly 3 million fans, also won a SAMMY for the Best Brand Social Fan Page.

In February, Chick-fil-A tapped Engauge as its social media agency of record. Engauge, one of the nation’s largest independent marketing agencies, built awareness of the new Spicy Chicken Sandwich through the brand’s official Facebook page. Engauge created regular, timely wall posts promoting reservations for a free sandwich.

The second-largest quick-service chicken restaurant chain in the United . . . → Read More: September 20, 2010