By Uncle Alan
I think another Media Court case is long overdue, don’t you?
I’ve got one here that I’ve been sitting on during the holiday break. It’s time to bring it forward.
The email came from reknowned marketing expert Anik Singal.
Some time in late December of 2010, I received the following email from Anik Singal. Anik’s a sharp marketer. He’s responsible for developing some of the most powerful affiliate marketing training on the planet and he’s been hugely successful.
I know the guy personally and like him.
Naturally, I opened up the e-mail. It read:
Hey Alan, I have got some exciting news! About an year ago, Ritoban C approached me with this Amazing strategy he calls “Profit Instruments.” http://www.hypertracker.com/go/affclassmaghsm/ProfitInst/ I . . . → Read More: LOGIC GAP
First, I’d like to apologize for the extended recess on this case. I intentionally let the case remain open longer than usual because I knew the product in question isn’t being actively promoted at the level of current “big launch” products. As a result, I also knew it might take more time to get people who had been exposed to the offer to find this case and respond.
Apparently, I was right. Most of the jury feedback came in several days following posting of this case and an additional nudge to all my lists as a reminder from me.
Then, my office got hit with a computer failure that set everything back more than a week, moving and restoring files and getting the stuff we . . . → Read More: Private Label RENTAL: The Verdict
NOTE FROM UNCLE ALAN: This piece puts a nice finishing touch on an ongoing discussion we’ve been carrying on here, through several posts…all started with a Webinar.
Check out Kris Chrisman’s two previous excellent, much deeper examinations of the issues raised by the Webinar and recent rulings here:
Then you’ll be ready for this, the final piece of the puzzle, wrapping up two points left hanging a bit previously:
Affiliate/Joint Venture Marketing and the FTC
by Kris Chrisman
In my previous two-part post, I mentioned two terms that most of you know well. Realizing the varied marketing experience of our readership, I wanted to provide those of you new to the concept links that expand on the two terms.
The terms were Affiliate . . . → Read More: Affiliate/Joint Venture Marketing and the FTC
Note from Uncle Alan: This is Part 2 of a complete re-visitation of the new FTC rules that were handed down in December of 2009. The new rules have had enough impact that I conducted a live Webinar that I lovingly called Total Transparency Marketing, During that Webinar, I went through some of the most important new rules for marketers from the FTC and from the credit card companies, looking specifically at turning the required new disclosures and disclaimers into sales-escalating pluses.
You can read the original post here:
Info-publishing and Marketing Portal (IMP) Staff Editor Kris Chrisman then stepped up to the plate, to present us with an overview of the important points not covered as thoroughly as I wanted to during the . . . → Read More: Taming MORE Rules
by Kris Chrisman
Note from Uncle Alan: During my Total Transparency Marketing Webinar, I went through some of the most important new rules for marketers from the FTC and from the credit card companies for their merchants as well. The purpose of the discussion was to look specifically at turning the required new disclosures and disclaimers, and the new rules of conduct in general, into pluses.
In that Webinar I was, in effect, taking lemons and turning them into lemonade wherever possible.
Then I heard from a lot of you that you wanted some more overview of the new rules themselves. You were asking for more explanation, suggestions for complying in your marketing materials.
I firmly believe, as you’ll soon discover hanging here in the . . . → Read More: Taming the Rules
by Uncle Alan
In the wake of new FTC rules and even tougher new credit card merchant rules to follow, you have to think about covering your butt as a marketer even more than ever. One shining light shows us the way, covering his own arse so well I had to — pardon the pun — pull back the covers and make sure you see this for yourself.
Michel Fortin is a noted business strategist and he’s one of the top direct marketing copy writers on earth. He’s top-flight, with chops that rank right on a par level with John Carlton.
I was combing through Michel’s blog the other day and I noticed he has a page called “Disclosure.”
I don’t know if you know . . . → Read More: Michel Fortin Covers His Butt…