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LOGIC GAP

Media Court Missing Logic

By Uncle Alan

I think another Media Court case is long overdue, don’t you?

I’ve got one here that I’ve been sitting on during the holiday break. It’s time to bring it forward.

The email came from reknowned marketing expert Anik Singal.

Some time in late December of 2010, I received the following email from Anik Singal. Anik’s a sharp marketer. He’s responsible for developing some of the most powerful affiliate marketing training on the planet and he’s been hugely successful.

I know the guy personally and like him.

Naturally, I opened up the e-mail. It read:

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Hey Alan, I have got some exciting news! About an year ago, Ritoban C approached me with this Amazing strategy he calls “Profit Instruments.” http://www.hypertracker.com/go/affclassmaghsm/ProfitInst/ I . . . → Read More: LOGIC GAP

Media Court Docket: Next?

Media Court docket

by Uncle “Judge” Alan

Let’s face it. We’ve had some fun in the Media Court already, even though there have only been two sessions so far. I’m still feeling my way around in the ol’ Uncle “Judge” Alan robes, but I’m starting to get used to it.

We’ve learned along the way. My original plan to include examples of excellence and missing the mark has been pretty much dismissed, if you’ll pardon the less-than-subtle pun. It’s clear we’ll all get a lot more value out of featuring cases of bad behavior and let the chips fall where they may.

Help me fill up the Info-Publishing and Marketing Portal Media Court Docket

But it’s a lot of work finding a good case, investigating it, prepping . . . → Read More: Media Court Docket: Next?

Affiliate/Joint Venture Marketing and the FTC

ftc-rules-revisited-1

NOTE FROM UNCLE ALAN: This piece puts a nice finishing touch on an ongoing discussion we’ve been carrying on here, through several posts…all started with a Webinar.

Check out Kris Chrisman’s two previous excellent, much deeper examinations of the issues raised by the Webinar and recent rulings here:

http://informationpublishingportal.com/?p=350

http://informationpublishingportal.com/?p=358

Then you’ll be ready for this, the final piece of the puzzle, wrapping up two points left hanging a bit previously:

Affiliate/Joint Venture Marketing and the FTC

by Kris Chrisman

In my previous two-part post, I mentioned two terms that most of you know well. Realizing the varied marketing experience of our readership, I wanted to provide those of you new to the concept links that expand on the two terms.

The terms were Affiliate . . . → Read More: Affiliate/Joint Venture Marketing and the FTC

Taming MORE Rules

ftc-rules-revisited-1

Note from Uncle Alan: This is Part 2 of a complete re-visitation of the new FTC rules that were handed down in December of 2009. The new rules have had enough impact that I conducted a live Webinar that I lovingly called Total Transparency Marketing, During that Webinar, I went through some of the most important new rules for marketers from the FTC and from the credit card companies, looking specifically at turning the required new disclosures and disclaimers into sales-escalating pluses.

You can read the original post here:

http://informationpublishingportal.com/?p=201

Info-publishing and Marketing Portal (IMP) Staff Editor Kris Chrisman then stepped up to the plate, to present us with an overview of the important points not covered as thoroughly as I wanted to during the . . . → Read More: Taming MORE Rules

Taming the Rules

ftc rules revisited 1

by Kris Chrisman

Note from Uncle Alan: During my Total Transparency Marketing Webinar, I went through some of the most important new rules for marketers from the FTC and from the credit card companies for their merchants as well. The purpose of the discussion was to look specifically at turning the required new disclosures and disclaimers, and the new rules of conduct in general, into pluses.

In that Webinar I was, in effect, taking lemons and turning them into lemonade wherever possible.

Then I heard from a lot of you that you wanted some more overview of the new rules themselves. You were asking for more explanation, suggestions for complying in your marketing materials.

I firmly believe, as you’ll soon discover hanging here in the . . . → Read More: Taming the Rules

Michel Fortin Covers His Butt…

michelfortindisclosure

by Uncle Alan

In the wake of new FTC rules and even tougher new credit card merchant rules to follow, you have to think about covering your butt as a marketer even more than ever. One shining light shows us the way, covering his own arse so well I had to — pardon the pun — pull back the covers and make sure you see this for yourself.

Michel Fortin is a noted business strategist and he’s one of the top direct marketing copy writers on earth. He’s top-flight, with chops that rank right on a par level with John Carlton.

I was combing through Michel’s blog the other day and I noticed he has a page called “Disclosure.”

I don’t know if you know . . . → Read More: Michel Fortin Covers His Butt…

A QUICK Mess

Mess

On a whim, I visited http://www.prweb.com and entered a search for “blogs,” just to see what’s new. I found a pretty interesting new video series — one I always thought would be excellent and wish I’d put together myself.

The series is called The Mess Before Success. It’s a collection of 25 impromptu interviews with leading successful entrepreneurs, revealing the obstacles and crap storms they’ve faced along the path — and how they worked their way out of or around them.

It sounds interesting. I’m gonna give it a try and I’ll report here on what I found.

The press release I found included a photo I can use in my story. I did.

It also included a YouTube video. I could have clicked the . . . → Read More: A QUICK Mess

Introducing – TTM ™ — Total Transparency Marketing!

ttmbanner

The hammer’s come down on marketers. The FTC wrapped up 2009 by releasing new rules that take solid aim at nutritional supplement, business opportunity and Internet marketing practices.

At first, their announcement sent chills of fear through the hearts of many seasoned professionals and beginners alike.

I wasn’t at all surprised the FTC brought these new rules forward. The online world has almost always been a no-man’s land, totally chaotic and for the most part unregulated. But, things have gotten increasingly out of hand for far too many years. Too many blatantly fraudulent marketers and outrageously deceptive marketing practices were being touted as the answer to making a fast buck without someone standing up and saying “enough!”

The problem: it’s tough for a national agency . . . → Read More: Introducing – TTM ™ — Total Transparency Marketing!